Industrial Safety Consultant

AI Pedestrian Detection and Collision Avoidance Expert

Independent guidance for the leaders deciding how people and machines share the floor.

Every year, companies spend heavily on pedestrian detection systems that never fit their operation. I help executives, fleet managers, EHS teams and investors make that decision with clear eyes: what the risk really is, which technologies fit, and how to prove the result.

Forklift and pedestrian working in a busy warehouse aisle
The Decision in Front of You

Pedestrian Safety Technology Decisions Are Harder Than the Brochures Suggest

Camera AI, RFID tags, radar, UWB and video analytics all promise fewer collisions. Each one works in some environments and fails quietly in others. The cost of choosing wrong is a stalled rollout, frustrated operators who disable alarms, and the same risk you started with.

Which technology fits my operation?

Aisle widths, traffic patterns, lighting, dust, speed and shift structure decide what works. Vendor demos rarely test those conditions.

How do I prove it before I scale?

A pilot without baseline data and success criteria proves nothing. A structured pilot gives leadership a clear yes or no.

What will operators actually accept?

Nuisance alarms destroy adoption. Configuration, training and change management matter as much as the hardware.

From Question to Decision

A Clear Path From Risk Assessment to Rollout

A pilot should end with a decision. Baseline data and success criteria set up before it starts are what make that decision clear.

STEP 1 Assess the risk Map how people and vehicles interact STEP 2 Match the technology Fit to your machines, site and workforce STEP 3 Run a structured pilot Baseline data and success criteria Clear yes or no? Yes No Roll out Standards, training and support Fix, switch or stop Diagnose why first Fix or switch, then test again 1. Assess the risk Map how people and vehicles interact 2. Match the technology Fit to your machines, site and workforce 3. Run a structured pilot Baseline data and success criteria Clear yes or no? Yes No Roll out Standards, training and support Fix, switch or stop Diagnose why first Fix or switch, then test again
John Buttery, industrial safety consultant
Why Work With Me

Field Experience Across Industrial Technology

I have spent my career at the point where new technology meets real operations: machine control on construction equipment, geospatial systems for the largest mining companies in South America, autonomous industrial vehicles, and AI pedestrian detection on forklifts and heavy equipment.

I have worked for the manufacturers, built the dealer channels and supported the end users. That means I know where these systems succeed, where they fail, and what questions vendors would rather you did not ask.

  • Technology-neutral advice across camera AI, RFID, radar and UWB
  • Deployments in manufacturing, logistics, construction and mining
  • Work across North America, Latin America, Europe, the Middle East and Africa
  • Author of three books on industrial safety technology
About John
30+Years in industrial technology
3Books on industrial safety
300+Published articles
28KLinkedIn followers in EHS and safety
Selected Work

Field Deployments and Advisory Engagements

Logistics · Mexico

AI pedestrian detection on a forklift fleet

Deployed with a large forklift dealer at a high-volume logistics center.

Automotive · Mexico

Autonomous tuggers in vehicle production

Installed at a global automaker's production facility.

Earthmoving · U.S. and Canada

Precision machine control on excavators

Deployed for a large earthmoving and site development contractor.

2025 · Advisory

Machine control market analysis

Competitive dynamics, distribution strategy and adoption drivers for a confidential client.

2022 · Advisory

OEM market development in Mexico

Agricultural weighing systems: OEM opportunities and manufacturer partnerships.

Track record

7 confidential advisory engagements

Market, technology and channel work for clients in industrial and geospatial technology since 2022.

Field experience · Advisory engagements · Full CV

Insights

Recent Articles on Pedestrian Safety Technology

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